Development Directors get three consistent questions from the Executive Director and Board of Directors:
- How much did we raise last quarter?
- How does that compare to our expectations?
- What are we going to raise next year?
(often phrased as, "Here's what we need to raise next year.")
What I love about Salesforce Matrix reports is that they empower Development Directors to pursue a thoughtful approach to decide the annual fundraising goal as well as report on progress throughout the year.